INTRODUCING BLOOMING CHAOS

Seeing the world through scent

As a creatively-run, fragrance and body care company of one from Toronto, the founder's fingerprints are on every level of making from conception to formulation to design and marketing. Everything is produced in-house. Also available are guides and articles that explore a creative, refreshing, slower-paced lifestyle for everyday moments and adventures within our own personal environment and the outside world too.

Oh, if you're curious as to why the company is called Blooming Chaos. Those two consecutive words, were underlined in two colours, that we picked out of a photo of handwritten notes on creativity and the brain by the late poet of science Oliver Sacks on the Three Essential Elements of Creativity, written by Maria Popova of the Marginalian. 

INTRODUCING OUR FOUNDER GIUSEPPE DE CARIA

For some, making fragrance and body care is more of a science –– a method, I've always seen it more as an art –– intuition. I am self-taught and presently work alone, almost like an artist (for form and feeling) or an architect (for form and function). That feeling and function gets distilled and manifests in the formulations, then presented in straight forward packaging that's not trying to seduce you. Amber glass bottles were chosen because its beauty comes from its utility, for protecting the natural formulas, plus they're refillable, reusable, endless recyclability with no loss in quality and purity, and available in small quantities for a small business. Also, being someone who is constantly in wonder and question of my own thoughts and experiences, this shows up in the products on offer, and why I write about what I feel and notice and those feelings and noticings are occasionally shared via our newsletter. Ceremonial Escapades is one companion guide that complements the Habitual Love range. Along with that are two self-published digital books –– Aching Beauty and Divine Haliburton. With print versions coming one day.

But the devil, infamously, is in the details, and why I don't do it all alone. Accomplished spirits of all stripes have played a part, as seen through the narrative lens of photographers poetic images, artist illustrations, stories and more, that you can see on this site.